The Retrollectors – Sega Dreamcast In Pop Culture | Video Games In Popular Culture | The Retrollectors | The Sega Dreamcast has seen advertisements in pop culture. SEGA had tried its hardest to get more and more eyes on the Dreamcast. Product placement & subliminal product placements are nothing new in marketing, especially to help push more units. SEGA used pop culture to push their newest console to the public.